Why are we launching on Kickstarter?
This month, we've launched our new model Cinch! pop-up tent on Kickstarter – a crowdfunding website that brings creative projects to life with the help of people like you.
Creators (like us) publish detailed plans about their project on the Kickstarter website, and ask supporters if they're willing to pre-order their products. This is awesome, because it allows creators to gauge demand for a product before it goes into production, and it enables customers to be the first to get their hands on it – for a lower price than it will retail at once it's on the market
The process is exciting and terrifying. Creators set a financial target and a timescale in which to raise it (usually around 30 days). If they hit the target, the project goes into production. But if they don't, no money changes hands, and the project doesn't get funded. It's all or nothing.
This is our second Kickstarter project at Cinch!. We launched our first one in December 2014, and thanks to the support of 540 backers, we doubled our target and became the most successful UK camping project ever on Kickstarter. We fulfilled delivery on schedule, and the response was phenomenal.
Now we're back with a brand new model for 2017 – redesigned with an enhanced solar power pack, heat regulation, extended canopy, and loads more improvements. You can read about it here.
We're now live on Kickstarter!
Head on over to our Kickstarter page for some incredible deals on our new range of tents.